Sept 2023: The E-Commerce Evolution in Construction

The E-Commerce Evolution in Construction

How It All Began: Static Websites and Basic Catalogs

In the late ’90s, pioneers like BuildDirect connected buyers with flooring suppliers through their ‘Heavyweight Supply Chain.’

The process was simple: browse from an online catalog, then go to a store to buy in person or call a dealer.

Fast-forward to the early 2000s, when secure payment portals and built-in shipping calculators gave birth to genuine online marketplaces.

But e-commerce has come a long way since then…

Take Command of Your Ordering System

Commercial software like ERPs, plant batching, and dispatch systems bring a lot to the table, but they often come up short in one key area: flexibility.

GoBuild360 offers a new way of thinking about your entire operation.

Instead of juggling information between separate systems, GoBuild360 integrates ALL your platforms into a cohesive, flexible, and efficient sales machine.

Experience the speed and efficiency of information flowing instantly where it matters most. Eliminate the run-around of outdated incompatible tools.

Discover the GoBuild360 difference here.

Leading the Customer Journey

Your customers have more options than ever. And unless you’re providing value beyond the materials you sell, chances are your customers are already asking themselves…

“Why should I buy from you?”

Here’s where understanding where your buyers are in their journey and adapting your message to fit comes into play.

It’s not just about the transaction; it’s about building a relationship.

From the moment they first hear about your brand to the time they become a loyal customer, each interaction shapes their experience.

Buyers Demand More Than Just Transactions

With an online platform, you can meet your customers where they are.

Offer your prospective buyers educational content, how-to-videos, tailored product suggestions, and live customer service. 

With a strong online presence, guiding your customers through their decision-making process is easier than ever.

By doing so, you provide more than just materials; you offer a holistic solution that solves their problems—FAST.

And in an industry like ours, where margins are thin and competition is fierce, offering this additional service layer can set you apart.

This is BIGGER than price or product.  This is about delivering a seamless, value-added experience that turns first-time buyers into long-term partners.

Expert Support: You’re Not in This Alone

Integrating new technology is a big step.

But don’t worry. Your GoBuild360 Customer Integration Specialist is with you every step of the way.

We work with you and your team, onboard and orientate your new and existing customers, and we’re always on standby, answering questions, assisting, and ensuring you and your customers are 100% satisfied.

We support you as you grow, providing expert guidance, updates, and improvements so you’re always first in your customer’s mind…and ten steps ahead of your competition.

And remember, we’re always just a click or phone call away.

Get your own branded e-commerce solution:

Your name, logo, products, and service—in the palm of your customer’s hand.

Are you ready?

Contact our development team today!